Fashion Q&A

Fashion Q&A with Lesley Whitter

November 16, 2016
Fashion Q&A with Lesley Whitter

I have launched a Fashion Q&A series on Scarlet Aura where I interview fashion industry folk, and established and upcoming local fashion designers. I believe that you need to surround yourself with those that are where you aspire to be and I find that with each Q&A feature, I’m learning something new that truly inspires the budding designer in me to take things to the next level!

It is my pleasure to present to you my Fashion Q&A feature with Lesley Whitter, designer of Heart & Heritage, a label that produces easy to wear, flattering pieces with a design twist and hand crafted details.

I think fashion bloggers are becoming as equally powerful as fashion publications and celebrities in influencing the market. I’m sure it is a trend that will continue to grow, especially with evolving technology and social media platforms.

~ Lesley Whitter

Do scroll further read my Fashion Q&A with the talented Lesley Whitter of Heart & Heritage.

Scarlet Aura | Fashion Q&A - Lesley Whitter
Scarlet Aura | Fashion Q&A - Lesley Whitter

Fashion Q&A with Lesley Whitter

Scarlet Aura | Fashion Q&A

Define “Fashion.”

Scarlet Aura | Fashion Q&A

A visible reflection of an individual’s personality and the zeitgeist of the times through choice of dress and adornment of surroundings.

Scarlet Aura | Fashion Q&A

What made you decide to pursue a career in fashion?

I have a love of making and creating things and found a fulfilling outlet for this through fashion design.

Scarlet Aura | Fashion Q&A

Do you have a specific research process when you start a new collection?

Scarlet Aura | Fashion Q&A

I am organically influenced by the people I meet and my surroundings. I do research on what makes my customers happy and feel good when it comes to clothing and design.

Scarlet Aura | Fashion Q&A

What do you enjoy most about designing clothes and what is the most challenging?

Scarlet Aura | Fashion Q&A

The process of creating and playing with design is soul enriching and wonderful and also seeing happy customers wearing the end product is the best feeling in the world. Overcoming technical issues in the production and supply chain is a challenge.

Scarlet Aura | Fashion Q&A

How would you describe your design style?

Scarlet Aura | Fashion Q&A

Easy to wear, flattering pieces with a design twist and hand crafted details.

Scarlet Aura | The Fashion Interview

What do you think are the future trends in fashion?

Scarlet Aura | Fashion Q&A

Environmental awareness in design and an appreciation for hand crafted and ethical production. I hope!

Scarlet Aura | Fashion Q&A

What advice would you give those interested in pursuing a career in fashion design today?

Scarlet Aura | Fashion Q&A

Although very fulfilling and I could not imagine myself in any other field, behind the glamorous surface level of the fashion industry, is a career of very hard and laborious work, often accompanied by sleepless nights finishing deadlines, hunts through dirty warehouses for fabric and hard lessons to learn in the pursuit of manufacturing a quality product. Do your research and be ready for the challenge before pursuing this career.

Scarlet Aura | Fashion Q&A

What impact do you feel fashion bloggers have on the industry today and where do you see it going in the future?

Scarlet Aura | Fashion Q&A

I think fashion bloggers are becoming as equally powerful as fashion publications and celebrities in influencing the market. I’m sure it is a trend that will continue to grow, especially with evolving technology and social media platforms.

Scarlet Aura | Fashion Q&A

What is your inspiration behind your collection?

Scarlet Aura | Fashion Q&A

My customers inspire every collection but my coming AW17 collection was additionally inspired the colours and textures found in fire embers and the courage found in re-igniting yourself when life challenges you, just like embers have the ability to re-ignite themselves and burn again.

Scarlet Aura | Fashion Q&A

How can we get our hands on your collection?

Scarlet Aura | Fashion Q&A

At Convoy Shop and online at www.heart-heritage.com | Twitter: @heart_heritage | Insta: @heartandheritage | Facebook: Heart and Heritage

Raylene xoxo

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