Fashion Q&A

Fashion Q&A with Gabriela of CHASE

September 21, 2016
Fashion Q&A with Gabriela of CHASE

I have launched a Fashion Q&A series on Scarlet Aura where I interview fashion industry folk, and established and upcoming local fashion designers. I believe that you need to surround yourself with those that are where you aspire to be and I find that with each Q&A feature, I’m learning something new that truly inspires the budding designer in me to take things to the next level!

It is my pleasure to present to you my Fashion Q&A feature with Gabriela Fraser – talented young designer of the the label, CHASE – luxe street wear for the urban millennial.

“Influencers” have become an extremely powerful marketing tool as they pair personal experience with word of mouth, and social media platforms have given bloggers the ability to communicate these testimonies extensively – a personal direct conversation with millions of virtual friends.

I see blogging becoming a recognized profession and educational courses following suit on a credible, tertiary level. Blogging effectively is such a millennial skill.

~ Gabriela Fraser

Do scroll further read my Fashion Q&A with the talented Gabriela Fraser of CHASE.

Scarlet Aura | Fashion Q&A - Gabriela Fraser of CHASE
Scarlet Aura | Fashion Q&A - Gabriela Fraser of CHASE
Scarlet Aura | Fashion Q&A - Gabriela Fraser of CHASE

Fashion Q&A with Gabriela Fraser

Scarlet Aura | Fashion Q&A

Define “Fashion.”

Scarlet Aura | Fashion Q&A

Fashion is an individual expression of creativity and an intrinsic showcase of self value. We use it to accentuate, conceal and reveal the many layers of ourselves at different times in different places led by varying influences. Fashion signifies innovation and tangibly navigates the trends of human conformity.

Scarlet Aura | Fashion Q&A

What made you decide to pursue a career in fashion?

I love making clothing! I don’t believe it was so much a decision as it was an unquestionable calling, yet weighing up the advantages of acquiring such a useful skill on a professional level in the most forward industry in the world assured me fashion is where I wanted to position myself.

The process of figuring out how I can translate the practical use of this skill to most effectively instigate positive change and make a career out of this passion is a massive learning process and still very much underway, although I do feel like I’m slowly figuring out how to shine this light for the value of those around me.

Scarlet Aura | Fashion Q&A

Do you have a specific research process when you start a new collection?

Scarlet Aura | Fashion Q&A

For clothing design and manufacture to make commercial sense it needs to speak to a specific human truth. Be it functionality, beauty or necessity, you need to be designing for someone and for something – so the target market/client/person itself is always a good starting point for research and insight.

A good Facebook stalk and a series of some personal questions always guides a great direction of what to accentuate and what to flatter for bespoke clients, but keeping track of current and emerging trends has become second nature and somewhat of a hobby with visual platforms like Pinterest and social media.

I think you always go through a process of self discovery when expressing creativity and designing though, so looking inside for inspiration is super important to stay true to your unique strengths and signature aesthetic.

Scarlet Aura | Fashion Q&A

What do you enjoy most about designing clothes and what is the most challenging?

Scarlet Aura | Fashion Q&A

I love the conceptualization process – developing and imagining the creative direction is like kryptonite to me. Once sufficient research and adequate product testing is done, pausing, stepping back and thinking freely within specific discovered parameters to develop a common objective where creativity meets necessity and doing this beautifully is my favourite part.

I also love the process of execution and actualizing this vision, whilst this is always where the challenges lie, it is still thrilling adapting, overcoming and finding ways to work around them to realize a product.

Scarlet Aura | Fashion Q&A

How would you describe your design style?

Scarlet Aura | Fashion Q&A

My design style has changed so much. I used to design completely wildly, extravagantly and creatively, and with learning more and more about the business behind fashion, my design style has since become a lot more feasible, practical and in tune with exactly what the client wants/needs, not just what they enjoy looking at.

Most people, like companies, have exact specifications of what they want, they more so just need someone to facilitate and execute it for them with skill, resources and quality. It’s seldom when I get to truly just create or design freely, simply for the appreciation of beauty.

Creatively, I would say bold, signature, striking with a clear appreciation for fit, flow, fun, movement and texture. Commercially, it would be functionality through unique cuts, subtle detail and conscious fit, highlighted by versatility, transcendence and quality.

Scarlet Aura | The Fashion Interview

What do you think are the future trends in fashion?

Scarlet Aura | Fashion Q&A

Current fashion (and buying) trends are circulating around clothing that does more, lasts longer and translates across seasons, occasions and purpose. The classics and essentials are being constantly reinvented with high performance quality, exceptionally articulated functionality and transcendent versatility by use of innovative and advanced technological fabrics, applications and construction.

I think this will peak and upon climax, fashion will again 180 and come back to simple, straight-forward basics. The wheel never stops turning, if only changing course slightly in response to the economy, and now with globalization the cycle is repeating itself more rapidly, and vividly.

Scarlet Aura | Fashion Q&A

What advice would you give those interested in pursuing a career in fashion design today?

Scarlet Aura | Fashion Q&A

Study a business degree, or find a trustworthy business partner. Option 1 is much easier and will probably take the same amount of time as option 2, if not faster.

Scarlet Aura | Fashion Q&A

What impact do you feel fashion bloggers have on the industry today and where do you see it going in the future?

Scarlet Aura | Fashion Q&A

“Influencers” have become an extremely powerful marketing tool as they pair personal experience with word of mouth, and social media platforms have given bloggers the ability to communicate these testimonies extensively – a personal direct conversation with millions of virtual friends.

I see blogging becoming a recognized profession and educational courses following suit on a credible, tertiary level. Blogging effectively is such a millennial skill.

Scarlet Aura | Fashion Q&A

What is your inspiration behind your latest collection?

Scarlet Aura | Fashion Q&A

The inspiration for “Vintage Millennials” was borne from a necessity for clothing that bridged the gap between work wear and comfort wear, where the professional game and attire has largely changed from restrictive and standardized to flexible and adaptive. Vintage Millennials is intended to provide the stylish solution for young, working professional, on the go and ambitious, taking them from couch, to coffee shop to co-work space.

Scarlet Aura | Fashion Q&A

How can we get our hands on your collection?

Scarlet Aura | Fashion Q&A

Our online store will be launching soon (www.chaseapparel.co.za), otherwise direct orders from our Instagram account by picture/post comments (@chase_za) or from me personally. We are keeping the current collection limited and only making a few of each item, but look out for our ‘Coming Soon’ CHASE branded collection of tees & vests, men & ladies underwear and headwear (with branding by Loerie winner Emma Braham).

If you don’t CHASE your dreams, who will?

Raylene xoxo

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