I have launched a Fashion Q&A series on Scarlet Aura where I interview fashion industry folk, and established and upcoming local fashion designers. I believe that you need to surround yourself with those that are where you aspire to be and I find that with each Q&A feature, I’m learning something new that truly inspires the budding designer in me to take things to the next level!
It is my pleasure to present to you my Fashion Q&A feature with Anelda Lesch – owner, designer and silversmith of Moois & Meer Coterie. I love how minimalist and dainty the collection is – especially the Dainty Pebble necklace – it exudes a sort of understated elegance and feminine touch that I adore and I cannot wait to get my hands on one.
I generally don’t follow trends, but I do think that simplicity as a design ethos will always have its place and never grow old. ~ Anelda Lesch
Do scroll further read my Fashion Q&A with the lovely Anelda Lesch of Moois & Meer Coterie.
Fashion Q&A with Anelda Lesch
Being fashionable is about adopting trends that suit you and are true to your tastes and needs. Fashion should be used to express who you really are by using what is available in stores from season to season as a guideline.
What made you decide to pursue a career in jewellery design?
I love working with my hands and I found that the process of creating silver jewellery feels the most alive and organic. While sticking to the rules and limitations of the metal is necessary to make a quality product, working with silver is incredibly rewarding from a creative point of view.
Do you have a specific research process when you start a new collection?
I don’t research. Not in the traditional way. I tend to play around with silver in my workshop to see what appears. If there is a specific design direction I want to go in for a collection, I research the background of the style by looking at architectural influences, colours and shapes occurring in nature, and stories shared by friends and family.
What do you enjoy most about designing jewellery and what is the most challenging?
The most challenging part is the design (drawing) process. I like that whatever I create in the studio will always look better than my drawing. Once I have my design thoughts organised on paper, developing a new collection in studio is a breeze, and the most fun part of the entire process.
How would you describe your design style?
I take inspiration from what already exists, and then translate and simplify it.
What do you think are the future trends in jewellery design?
I generally don’t follow trends, but I do think that simplicity as a design ethos will always have its place and never grow old.
What advice would you give those interested in pursuing a career in jewellery design today?
Do it! But remember that design is a never-ending search of beauty that speaks to you as you grow. Don’t try to be weird or unique or edgy or any of the other buzzwords that change with trends; let the design process flow organically and be true to what you believe.
What impact do you feel fashion bloggers have on the industry today and where do you see it going in the future?
Fashion bloggers play an essential role in breaking down a sometimes intimidating industry into terms anyone with an interest in fashion can understand. Because they make their own rules to a great extent, they get to reach people who do not have access to – or interest in – the traditional high-fashion industry.
What is your inspiration behind the Dainty Pebble?
The Dainty Pebble is the sister of our Pebble range. The Pebble stays true to my love for things taking shape organically. It takes its own shape during manufacturing, and is therefore never perfectly round. It’s a great reminder that it’s OK to let go and let be what will be.
How can we get our hands on your collection?